About

andrew mcavinchey in Bali

Sales Enablement and Product Marketing for Complex and New Concept Products.

Hi, I'm Andrew McAvinchey

I can help you communicate clearly with your customers, so they’re more likely to buy. I do this by generating campaigns, messaging, positioning frameworks and personalized marketing and sales content. I work with you to develop a sales funnel that flows beautifully and captures customers – generating more leads, conversions and sales and getting a better return on your sales and marketing investment.

I’ve been lucky – over the last 15 years I’ve worked with some of the best sales and marketing companies in the world (including Google, IBM, Vodafone and Altify). I fell into marketing – I started off as a scientist! But I was always creative and predominantly ‘right-brained’, so I figured: “Why not combine my analytical skills and creative flair to solve sales and marketing problems?”

I use unique methods and techniques to sell my clients’ products in B2B and B2C markets all over the world. My clients and partners have generated millions in additional revenue and multiplied their funnels by 10X thanks to clear value messages, precise positioning and personalized sales and marketing. 

Are we compatible?

The businesses I partner with typically sell to other businesses. Their sales processes can be complex, with multiple sellers, and their products require prospects to consider something new.

I provide strategy, ideas and content for global campaigns. My work is most useful for exploring new markets, developing and selling MVPs and adding leads to the pipeline of fast growing sale teams going through expansion.

The companies I work with typically have deal sizes that have a value of $200K plus per year, revenue of $5 million or more, and sales cycles can be up to one year.

How do I work?

My process is to work with clients in a way that scales - for example one client emails 66 million people/month and needed a better way for their team to produce personalized content. Another was developing a personalized marketing platform and needed their travel and financial services customers to understand the value of a new domain for marketers.

Within the selling ecosystem, it is important to fit your story to the sales process so that it is relevant and appropriate to each stage of the sales cycle. How you present value to your customer is essential - this means not only presenting the technical or commercial aspects, but connecting emotionally with each prospect.

With multiple stakeholders, value is presented differently according to the person with whom you're speaking.

Idea formulation and structured marketing:

I've developed an intuitive ability to sense what ideas flow best for your business. Working closely with leaders and their teams:

  • ​I can help you to clarify and focus on the directions your business can take to reach its full potential.
  • When you're following lean methodologies to develop and sell products, I can provide an objective point of view in order to guide you when you decide to 'pivot or persevere'. 
  • I provide Sales and Marketing with a combination of awesome ideas and a structured approach to implementation of the ideas most likely to work.

Why should you choose to work with me?
Digital Marketing, Data Science and Creative Thinking are essential components to your sales and marketing strategy. After a career spent trying new things, all with an eye to the future, I'm blessed with a unique perspective that my clients love. I have advanced qualifications in Science and Computer science combined with advanced sales and marketing expertise.

I spent the last 15 years applying analytical skills and techie know-how to marketing products all over the world. Creatively, I've produced and directed award winning films, founded a successful film festival and I've written professionally. I've worked with the world's most advanced data science companies and sales and marketing legends...

We offer a rare combination of technical savvy, the ability to speak to engineers and marketers alike, and a flair for creative innovation and entrepreneurship.

If you feel like we might be a good fit, please get in touch for a free consultation.

Fancy a chat?

Interesting fact: I don't trust this website! As I write I have to try to anticipate what you need. It's a one-way monologue. Underneath it all, we both know this is just the top layer of a deeper funner. This website will only give you a brief impression of what we might be able to achieve. The only way we're gonna know for sure is if we talk, one to one, so you can ask questions and I can get a sense of your challenges and objectives.

Send a quick note...